Brewed with buckwheat kasha, chia seeds, and Mediterranean sea salt, Rec. This tiny but flavorful session beer weighed in at 3.8 percent alcohol by volume and was designed to satisfy both the hazy IPA crowd and the active lifestyle audience.
In early 2019, Harpoon adventurously tried to kill two birds with one stone with the release of Rec. Eventually, even Harpoon recognized that its signature IPA and portfolio had to evolve with the times. Harpoon remained one of those breweries whose flagship remained core to the company, at a time when many if not most other breweries had to pivot to new brands at least once. It went from a one-off seasonal beer to become the brewery’s best seller and flagship, helping define them for a generation of beer drinkers. Harpoon IPA signaled one of the early moves away from that traditional flavor palate.
In New England, many brewers focused on English styles, with malt always playing a bigger role than hops for several decades. Harpoon IPA was a reasonably aggressive IPA at the time of its release, especially for the East Coast, which tended towards less hoppy and more malty beers. But it wasn’t until 1993 that the brewery discovered its path forward with the release of its signature India Pale Ale.
Out of the gate, Harpoon launched with its original Harpoon Ale, a lovely malty ale with just the right balance of hop bitterness and flavor. For more than 35 years, the Harpoon Brewery in Boston has been a pioneer in American craft beer.
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